Leeds Entrepreneur Combines Wellbeing with Interactive Education
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From natural skincare to educational innovation, Leeds founder Elda Lima is building a business with a bigger purpose.
Founded in 2019, Green Traffic Light® brings together wellbeing, mindful living and lifestyle products. Drawing on her background in Biological and Food Engineering and over 12 years of food industry experience, Elda has expanded her vision beyond products.
Introducing HeroLoom® Educational Programme — an interactive approach to exploring food awareness, wellbeing and healthier everyday habits through challenges and discussion.
In October 2026, Green Traffic Light® became a Theo Paphitis Small Business Sunday (#SBS) winner, marking an exciting milestone in its journey.
Elda’s vision is to connect creativity, knowledge and wellbeing while developing opportunities to bring HeroLoom® to schools, libraries and community organisations.
Discover the story behind Green Traffic Light® and its vision for wellbeing and education.