About Me & Us

 About Me:

Hello, I'm Elda Lima, the founder of Green Traffic Light®. With a Bachelor’s in Biological and Food Engineering, an MSc in Food Technology and Safety, and a postgraduate degree in Biomedical Science, my career has taken me through various roles—from Food Quality Auditor and Laboratory Technician to NPD Technologist and Artwork Controller. My journey has been defined by a passion for precision, quality, and sustainability. After years of ensuring that food products met the highest safety standards, I decided to follow my dream of creating eco-friendly products that combine luxury with sustainability. Inspired by my Portuguese heritage and the vibrant colours of the Multiple Traffic Light (MTL) label, I launched Green Traffic Light® in 2024. Our brand embodies growth, positivity, and passion, offering handcrafted soy wax candles and natural skincare products, all made in the UK.  Every product at Green Traffic Light® is crafted with the same meticulous care that defined my work in quality control, ensuring they are not only effective but also kind to both your skin and the planet. Join me on this journey as we bring a touch of luxury to sustainable living.

About Us:

At Green Traffic Light®, we're committed to sustainability, transparency, cooperation and inclusivity, aiming to provide skincare solutions that prioritize both the well-being of our customers and the planet. 
We incorporate candles into our line of natural skincare products and align them with our brand values. Our eco-friendly candles are crafted with nature in mind, reflecting our values of solidarity and diversity.

Green Traffic Light® offers handcrafted candles made with soy wax which is renewable, and burns more slowly than other waxes. Candles come with personalized messages on the label, allowing you to express love, encouragement, or celebrate special moments with heartfelt words.

At Green Traffic Light®, we're more than just a skincare and candles eco-friendly brand—we're a reflection of a journey, a passion, and a commitment to quality and innovation. Our story begins with a background deeply rooted in the food sector, where attention to detail and a meticulous approach to quality control were paramount.
As a laboratory technician, artwork controller and quality control expert, I spent years navigating the intricacies of food production, ensuring that products met the highest standards of safety and excellence. From scrutinizing ingredients to meticulously evaluating labeling and artwork, every aspect of the process was a testament to the importance of precision and integrity.
Inspired by the colours of Multiple Traffic Light (MTL) label and my Portuguese heritage, the name embodies the journey from the food sector to the world of organic/natural cosmetics.  Green symbolizes growth,  freshness, and our commitment to sustainability. Yellow represents positivity, optimism, and the vibrant energy we infuse into our products. Red signifies passion, love, and the boldness of our vision to redefine beauty standards. 
As we transitioned from the food sector to organic/natural cosmetics, we brought with us a wealth of knowledge and expertise. Our products are crafted with the same level of care and attention to detail that defined our work in quality control. Each formulation is meticulously curated using high-quality, natural ingredients, ensuring that every product delivers effective results while remaining gentle on the skin and the planet.

But our journey doesn't end there. Green Traffic Light® was founded with a mission to be a great alternative to the skincare industry by offering natural, vegan, eco-friendly products that are not only beneficial for the skin but also for the environment. 

We believe that skincare should be a luxurious experience that doesn't compromise on quality or ethics. That's why our products are free from palm oil, sulphates, parabens, silicones, and other harmful chemicals. Instead, we harness the power of nature to create gentle yet effective solutions for people with sensitive skin.

The inspiration behind Green Traffic Light® stemmed from the founder's background in Biological and Food Engineering. After realizing the environmental impact of water usage in product formulations, particularly in food and cosmetics industry, the founder decided to create waterless skincare alternatives. 

Some studies indicate that the cosmetics industry has intensely relied on water as a key element for the formulation and manufacture of its products. Water is necessary at all stages of the cosmetic product life cycle as it is one of the main ingredients of a cosmetics formulation.

Join us on this journey as we continue to innovate, educate, and elevate the standards of skincare. Together, let's illuminate the path to a brighter, more radiant future—one Green Traffic Light® at a time. 💚💛❤️